Cuckoo is No. 1 household appliances in South Korea. Cuckoo wants to expand its company to the global market, including Indonesia. One of our tasks is to help Cuckoo introduce its brand in Indonesia. Tips, recipes, and unique selling points become pillars in the content that we make for Cuckoo to increase its brand awareness on social media. We used KOL like Sandra Dewi and Tasya Kamila for brand activation with the aim of increasing Brand Awareness of Cuckoo.